How much does price
really move your sales?
Sunny weeks, bank holidays and promotions all push drink sales around. Our calculator takes them out of the picture, so you can see what your price does on its own.
Three steps, about two minutes
Paste a year of sales
Weekly price and units for one product. Copy it from Excel or upload a CSV. One to two years works best.
We add weather and holidays
Each week is matched with real Met Office temperatures, UK bank holidays, Christmas and big football tournaments.
Get your answer in pounds
Your price elasticity, how sure we are, and what a 5% or 10% price change would do to revenue and profit.
A short report you can forward to your finance team
Price elasticity tells you how many sales you lose (or gain) when the price moves by 1%. We turn that into the number people actually ask about: what happens to the money.
This example is our demo product. Try it yourself in the calculator with one click.
See the example reportYour sales data stays on your computer
The calculator runs inside your browser. Nothing you paste or upload is sent to us or anyone else.
Got a whole range of drinks?
We run the same analysis across every product and tell you which price moves are worth making, in pounds.